Update: Coursework Ideas

Update from Initial ideas

So.. we have decided to stick with Amber Run 'I Found' as the song suits our band's image perfectly, dark, depressing and melancholy. We are also going to keep the songs original title 'I Found' but fabricate a completely different band with the same sort of Indie/Alternative image as Amber run. Our band is going to be called 'Amplexus' originating from Latin meaning 'embrace', we chose this band name because we felt that it was original, we didn't want to use a typical band name as it would have sounded too mainstream which does not suit our target audience of aspires and explores who want something fresh and different. The genre of music, Indie/Alternative, also fits in quite nicely with 'Amplexus' as it is more of an acquired taste and supports our target audience who will want something unique. Our aim is to have fans of Amber Run, The Neighbourhood and The 1975 to be attracted to our brand image, various social media accounts and music video itself.  As for the band's ethos, we want the artist to be represented a similar way to the other band to appeal as much as we can to our target audience, we want the consumer to feel that there is something unique about Amplexus which can be relatable to them. Ideally, we want the audience to be able to identify with our promotional campaign, even if it is not directly relevant to them, the viewer will be able to understand the meaning behind the video and still be able to actively engage!