Muse - 'Plug in Baby' music video
- Artist - Muse, Producer: David Bottrill.
- Record Label - Warner Bros.
- Target audience - The target audience for this music video will have the same psychographic e.g. fans of Muse, may be of a similar demographic to the artists e.g. same age as Matt Bellamy, fans of alternative rock, male or female as the video isn't aimed at a certain genre.
- Narrative: The music video depicts the band in a room playing their instruments, with cut-aways to scenes of a women which are revealed to be part bionic with tendrils hanging down. These connect to the title 'plug in baby' connecting the women to be electronic 'creations'. The video also has some scenes with electronic equipment affecting the woman who uses them, one being a hairdryer and the other a set of ear phones, both leading to visual indications that they are somehow under control or possibly even being possessed. The end shows the lead singer of the band Matt Bellamy paused in a stress pose, in a way that looks like he has 'powered down' at the end of the song, again linking to the idea of bionic beings that the video has played with the whole way through.
- Cinematography: This music video uses special effects, most noticeably at the start of the video when the picture of the women spikes up in time with the guitar riff creating synergy between the woman in the video and the band themselves. Through the rest of the video there is a use of cutaways to the bionic woman and the back to the band showing the narrative of the music video.
- Mise en scene: Artificial light, mid to low light intensity gives the video a darker feel which links into the theme. Costume -band members in all black to reflect mood of video and genre of music. Props - instruments used by band (lead singers guitar almost robot like to link in with woman and title of the song "Plug in baby"). The setting of the video suggests affluence as they are in an expensive apartment which contrasts with the rawness of the music and the band themselves - with affluence also comes choice which is seen in this video by Matt choosing when he wants to 'plug in' the women and when to not.
- This music video is successful in many ways a reason being because of the face paced shots which keep up with the songs tempo and make the video interesting to watch. The video itself is quite abstract and grabs the viewers curiosity. The shots are reminiscent of Guy Bourdin, a high fashion photographer, for example the close up of the two legs in the fishnet stockings, this is provocative which along with the heavy rock music is a highly suggestive images.
